Mrs. Powell’s BAKERY 

Project Description

Ms. Powell’s Bakery approached Soapbox to help    them with their image and branding. The bakery, located in Ammon, Idaho, wanted to highlight their unique products that would help direct people to      their business.

Soapbox created a series of videos for the project. One shows how they make the family sized cinnamon rolls (which can feed up to eight people, or just one if you’re “that guy”). The second video talks about the cookie kits done at the bakery, showing the process from making the cookies and frosting, putting them in a box, and a customer taking it home, so their kids can make a delicious mess.

Additionally, a brand video was created illustrating Amy’s core beliefs and story. The Bread Roll Hack displays three ways to use Mrs. Powell’s rolls at home. Lastly, a comical lunch video was filmed advertising Mrs. Powell’s Bakery serves lunch with quality bake goods.

An updated logo was also made for Ms. Powell’s bakery, which still incorporates the oven with a heart from their old logo. Along with the logo came a style guide explaining how to use the logo appropriately. Download the style guide and see our deliverables.


Let’s make something great together.

525 S. Center St. Spori 114
Rexburg, ID 83460-0115


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