Each step we take in the creative process is backed by research, ensuring that the final deliverable is proven to have the best creative and marketing strategies for your business. Fresh from classes packed with emerging trends and data‑driven strategy, our student researchers put their sharp thinking to the test on every project, including your business. They are no stranger to AI, but they know how to use it in a way that keeps the human touch involved in the process.

The most important elements they will bring to the table will be audience and competitor analysis to see how real people respond to your business and what your competitors are doing. The quality data our researchers provide will be your key to success.

Our video team is open to chasing new heights with their documentaries, interviews, advertising, and strategic filmography. They love what they do. They are always looking for opportunities to create and explore new possibilities. Our video team knows the importance of pre- and post-production.

The final video will blow you away due to the extensive preparation, planning, and editing that have gone into it. With Soapbox being housed at BYU-Idaho, our student filmmakers learn directly from professors and mentors who have brought stories to life at major studios. That means every student videographer brings a touch of real Hollywood know‑how to your project. Our team has access to the best video equipment, ensuring you receive an industry-quality deliverable.

Marketing isn’t difficult, but it’s a hassle. Our marketing team lifts that load off your plate. You don’t need to spend big amounts of money on a marketing guru to get quality marketing strategies. Our student marketers are steeped in the latest marketing strategies straight from their classes, bringing the analytical mind to complement the creative minds of our other departments at a fraction of the cost.