WHY WORK WITH US?
Education
Soapbox is a student-powered agency backed by industry professionals. Our current status as students does not make us naive to the best creative strategies. As undergrads, we are actively learning about current trends, which we are prepared to bring to you and your company. We constantly push to elevate and amplify client messages to bring the best out of everyone and everything.
Innovation
Housed at Brigham Young University–Idaho, Soapbox is where innovation meets education every single day. Our team is made up of undergraduate students with diverse majors, talents, and perspectives—all supported by seasoned faculty mentors who bring high-level industry experience into everything we do.
Versatility
We employ students studying communication, marketing, graphic design, video production, English, and even psychology. The diversity in our company creates synergy, ensuring that each of our creative elements works in harmony.
We are focused on teamwork and making sure our departments work together to bring you the best creative strategy for your business. We provide an affordable solution while still maintaining the highest levels of capability and quality.
HOW WE DO IT
Connecting
At Soapbox, you become part of our team. The focal point of our creative process is your satisfaction in every step.
This creative process starts with a discovery meeting, you will meet with our project managers to discuss the scope of what you are looking for. Once we understand your vision, our research team will craft a strategy to bring your idea to life.
Defining
Once you sign off on a plan that fits your vision and scope, we’ll get to work.
We will craft a creative brief to outline the tone and vision of each element of the project as well as parameters and constraints; it will be the rubric we base our work on. You will then meet key players of the creative team who will walk you through early concepts, identify specific milestones, and define a creative direction to match your vision.
Delivering
Our team will confidently get to work once we have a timeline set. We will continually check in per the creative brief deadlines to ensure your satisfaction with every step along the way.
MEET OUR MENTORS
Deborah Owen
I manage student media programs including Scroll, the student newspaper, and Soapbox, the student creative agency.
Kyle Heuett
I teach public relations principles and writing, public relations research, PR practicum, and public relations campaigns.
Christian Mawlam
I teach video principles and practices, media business ownership, advanced moving image, filmmaking, and mass media.
James Rognon
I teach digital imaging, visual media, professional imaging, design for social media, and podcasting.
Eric Lybbert
I teach visual media, professional imaging, creating online media, and advanced visual media.
Emily Russell
I teach public relations principles, event management, visual media, digital imaging, and crisis communications.
Cameron Robins
I teach video principles and practices, mass media, filmmaking, and advanced moving image.
Cory Kerr
I teach vector graphics, design for social media, intentional creativity, motion graphics, and advanced visual media.
Rusty Earl
I teach video principles and practices, public speaking, advanced moving image, filmmaking, and drone videography.
Steven Vest
I manage the student media video production office, including broadcasting, livestreaming, podcasting, and TV productions.
Deborah Owen
Agency director. Client aquisition. Project management. UX.
Kyle Heuett
Public relations. Market research. Copywriting.
Christian Mawlam
Video production. Documentaries. Advertising.
James Rognon
Digital marketing. Art direction. Photography.
Eric Lybbert
Graphic Design. Programming. Web Development.
Emily Russell
Public relations. Social media. Photography.
Cory Kerr
Illustration. Animation. Graphic design. Social Media.
Rusty Earl
Video production. Drone imaging. Filmmaking.
Cameron Robins
Video production. Broadcasting. Filmmaking.
Steven Vest
Video production. Equipment management. Broadcasting. Podcasting.
WHERE WE STARTED
Soapbox was created to give students hands-on experience working with real clients on real projects long before they graduate.
What began in 2005 as Alloy Agency, a melting pot of talents and disciplines, evolved into I-Comm Agency and finally became Soapbox after a student-led rebrand. The name reflects exactly what we offer our clients: a platform to be heard—a space to amplify their message.
We hold ourselves to professional standards. We’ve collaborated with startups, nonprofits, and established brands alike, delivering high-quality, budget-conscious creative solutions rooted in fresh thinking and real strategy. As lifelong learners, we are constantly looking to improve our abilities and expand what our company is able to do.
GET IN TOUCH
Let’s Create Something Great Together
Whether you’re ready to launch a full campaign or just exploring options, we’d love to hear from you.